Why would Steve Jobs and Apple care about porn

Interesting blog on Apple and porn can be found over at a fellow bloggers site. What intrigued me about the issue is the justification and reason that Job's gave for not allowing porn apps on the iOS line of products. He actually told a potential customer that if they wanted porn they could buy someone else's device. But the main reason is apparently the protection of children from porn. This has resonated so well in the marketplace that Microsoft has announced that Windows Mobile 7 will be porn free. What does this all mean? Everyone understands at a base level that this is the right thing to do. Why? Because God's moral law is written on the heart of men. They may not acknowledge that the source of their morality lies with God but they still adhere to His morality even if it is inadvertent (Romans 2:15). Jesus said that if we look at a person with lust in our hearts we have committed adultery with them already (Matthew 5:28). So while Jobs cites that he is protecting children and Microsoft just makes a declaration they are both bending their knee to the Lordship of Jesus who is the author of the law. Pray of the leaders of Microsoft and Apple that God may indeed bring them into His kingdom and cause them to be ambassadors for His kingdom. In the meantime lets be sure to maintain a covenant with our own eye's so that we are not led astray from a God focused life.